Company & Industry Related News

Capture Sales Leads and React Effectively

Ask the right questions.

When a new lead is captured through your web site requesting your company’s services it is important to consider how much or how little information you require to know before engaging the potential client. Be sure to ask for vital information up front, it is important to know who their point person or decision maker is for this potential project. Have your sales  lead state what the problem is that they are looking to solve or processes in which the hope to improve upon. Consider capturing with your online forms whether or not they have established a budget and if they have considered a time frame. Inquire to know what their products and services are? You can also learn more about there company by knowing who their immediate industry competitors are. In order to improve the success rate for a complete form submission you should avoid asking questions that might be of a technical nature or irrelevant to their over all needs.

jQuery Hover Menu Tutorial

So you want to learn how to use jQuery to make a hover menu.  Many people do; and more over, there are tons of plugins out there that will easily help one accomplish this.  In this approach, I’d like to guide you through the process of making a small custom animated hover menu from scratch.  Upon completion, you will have a clearer understanding of the jQuery library, and how to use it to create even more complex hover effects.  You will also understand how to insert elements into the DOM and why using a JavaScript libraries’ loading event is superior to using the generic window.onload event.  Please refer to blackarrowsoundonline.com for a working example of this menu. Good Stuff!!  Let’s get started…

Getting Google Adwords Certified

When I first got hired here at Northeast Web Design, I was told that I was expected to get Google Adwords certified, and become a Google Advertising Professional. Well, I put that statement to work and began figuring out how to do just that!

How do I get Adwords certified?

First off, you have to have met the requirements for the program. I found it easiest to understand the features of your Adwords account and how to best optimize your clients’ results by studying key topics in the learning center. After meeting all requirements to take the test, the next thing to do was study. That’s where I found things to be a little tricky.

Wordpress post_pass_required Function

So the situation arose where we needed to implement some dynamic content on one of our clients websites.  Easy enough task.  However, the pages that needed this dynamic content were pages that were password protected.  The question at hand at this point was simple conceptually and rocky at first.  How could we display content on a password protected page ONLY when the user was logged in?

Wordpress Multiple Loops

There are certain situations in which using more than one loop in a page or post is essential.  One of the most common situations is having a loop INSIDE of another loop.  Let’s take a look at how we can accomplish this…

Free Wordpress Theme – Released

Always trolling the internet for new stuff, I came across this theme the other day.  As you can see, its simple and elegant looking.  I decided to use it for my band’s upcoming website but, the theme was not quite there yet.  After spending a little time with it I managed to get it to a new level.

Let’s take a look…

Wordpress CMS Plugins

So, Wordpress is great.  There are so many things that you can do with it that its versatility extends beyond a blogging tool and crosses into CMS territory.  Northeast Web Design does a multitude of Wordpress installations on a frequent basis and use it as the foundation for a multitude of our clients.  Being that this process takes a bit of time (however not much) we took steps to further streamline our business processes and create a bundled version of Wordpress CMS Plugins.

Utilizing the functions.php Wordpress template

One of the cooler things about Wordpress is the many, many ways you can extend its functionality and bend it to your will.  From creating themes, to plugins, you can pretty much use Wordpress to do just about anything you can think of and then some.  Diving deeper into that concept we’ll take a look a the functions.php template file and how to use it.

Our Company Continues to Grow

Within eighteen months of opening our doors to client’s Northeast Web Design is proud to announce that we have grown out of our 10 Main Street second floor office in Hebron, Connecticut and have moved to a larger office across the street to 17 Main Street. Our new first floor office includes a reception area and conference room to provide additional comfort for both staff and clientele.

Wordpress 2.7 Released

Google Chrome Features

Yesterday a new grade A browser was released – Google Chrome. Being a web developer I had to download it. After playing with it for a few minutes I noticed a few things about it both good and bad. Please note that since the browser is only 26 hours old and is still in BETA some of these opinions are slightly biased.

Insane Speed – With the whole gigahertz war in a state of suspended animation and software not taking advantage of multi-core architecture, this is an important factor for both consumers and developers. Chrome loads noticeably faster than ANY other grade A browser out there. It also renders pages extremely fast being that it uses Safari’s WebKit rendering engine. This is a cool thing!

Desktop Based ‘Web Applications’ – WOAH! Wait a second, this is a great idea! In fact its soooo great that it doesn’t even sound like its completely original. That’s right its not. This concept seems to take its conceptual queues from Adobe AIR, but it simplifies the whole equation. I like the idea that I can click on Gmail on my desktop and Gmail opens up and now looks like an actual desktop application instead of a browser window. Very useful feature.

Wordpress 2.6 Released

So here it is. The long awaited Wordpress 2.6!! Oh wait – I misspoke; actually this release wasn’t long awaited at all being that it came out a month ahead of schedule. Props to the Wordpress team for all their continuous hard work on an amazing piece of software. Northeast Web Design LOVES wordpress and uses it on many of our projects. The flexibility and ease of development is unparalleled. Anyhow check out the feature highlights of Wordpress 2.6 in the video below…